Carrots Are Cool, Beets Not So Much

Those little “baby” carrots you see at the supermarket weren’t always so cool. Not until a farmer named Mike Yurosek realized that he could bring his farm’s carrot waste to an end by peeling and cutting misshaped or broken carrots down to bite size pieces. I’m sure that most kids think the same as mine, carrots grow in this tiny size and are rounded on the edges. With a little help from Jim Dunn, former Coca-cola executive, and a 25 million dollar ad campaign, “baby” carrots are now one of the most popular snack foods for kids.

Other fruits/vegetables that seem to have reached cool status among kids are grape tomatoes, sliced apples (I grudgingly give McDonald’s credit for this one) and edamame (my kids ate a ton when I bought them in little Kung Fu Panda packs). Seems like a fairly easy formula. Process vegetable into a fun shape and/or put them in cool packaging.

How about beets?

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They don’t look so good before you peel them but after they’re roasted and cut into bite size chunks, it seems like the type of food that could potentially have kid appeal. The fact that they’re not green is a great selling point! I don’t have a 25 million dollar budget nor the endorsement of some cool cartoon character so I’m hoping with the help of cheese and one of their favorite nuts, I can sell my kids on beets this week.

Three C’s Roasted Beets (Cheese & Cashews & Currants)

Ingredients

2-3 large red beets

¼ cup olive oil, plus more for drizzling

Juice of 1/2 lemon

1 tsp honey mustard

1 tsp maple syrup

Salt & pepper

3 Tbsp goat cheese, crumbled

2 Tbsp cashews, roughly chopped

2 Tbsp currants, or raisins

 

Method

Preheat oven to 350 degrees. Prepare a shallow dish with aluminum foil.

Wash and scrub beets to remove dirt. Cut off top and bottoms.

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Cut beets in quarters and place in shallow dish. Drizzle with some olive oil and toss lightly.

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Place another sheet of foil on top and seal edges all around. Bake in oven for 1 to ½ hours depending on the size of the beets, until fork tender.

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Meanwhile, in a small bowl prepare the dressing. Whisk together the lemon juice, honey mustard, and maple syrup. Slowly whisk in the olive oil and mix until well combined. Add salt and pepper to taste. (Extra dressing can be refrigerated for up to three weeks)

Allow beets to cool and peel off the skin. Cut into bite size chunks and add to medium mixing bowl. Toss with about two tablespoons of dressing. Top with the crumbled goat cheese, chopped cashews, and currants.

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And the VERDICT is:

Matthew (age 7): “Goat cheese?!”

Liam (age 5): “This cheese is too goatey!”

Dylan (age 5): “Goat cheese is for goats”

I didn’t anticipate how amusing goat cheese would be to my kids. Needless to say, they never even tried the beets!

 

 

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10 thoughts on “Carrots Are Cool, Beets Not So Much

  1. A little disappointing – did they at least like the goat cheese? (I love goat cheese!). Did you like the salad? Recipe looks good although find me a substitute for maple syrup! Maybe silan?

  2. You can find golden beets and mix them with the red beets and maybe green beans so you have a different kind of snack, multicolored.
    My favorite all time snack which is so healthy is roasted chickpeas (garbanzo beans), you can put any spice on it that you like and roast at 350 for a hour (drain first); try them with the beets as well!
    Maple syrup is impossible to find anywhere other than in the states…sorry Lisa, nothing tastes quite as good. Been thinking of you, hope all stay safe.
    Love, Judy (and Bill too)

    • Green beans?!? IMO, that’s definitely goes too far for “snack” food. Maple syrup – big draw in Canada… but yeah, I guess you’ve got to have the right trees. Luckily we’ve got those dates! 🙂 Thanks for the good thoughts – all is well.

  3. You placed goat cheese and beets together for your boys? Now that’s courage. I know plenty of adults who would have turned up their noses at the dish. (All the more for me.) Still, you won’t know if you don’t try. Keep trying. I hated beets at their age but grew to love them. I bet they will, too.

  4. Roasting Veggies are a wonderful way to go. Who wouldn’t love all that yummy deliciousness? Thanks for coming by the Wonderful Wednesday Blog Hop and sharing your fabulous posts. It was a pleasure and hope it is one we can enjoy again next week!
    Blessings,
    Shari

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